Last update: 02/2023.
SEW-EURODRIVE B.V. (hereinafter: SEW-EURODRIVE) appreciates you visiting our website, using our mobile apps and your interest in our products and our company. The privacy and protection of your personal data is important to us and we take this into account in all our business processes. We therefore process your personal data by taking the applicable data protection regulations into account, in particular the requirements of the EU General Data Protection Regulation (GDPR).
On this website, we we wish to provide you with information on data processing in cases where SEW‑EURODRIVE carries out processing procedures. Please select in the below table which processing you would like to receive more detailed information about.
The "controller," as defined by Article 4, No. 7 of the GDPR is SEW-EURODRIVE B.V., Industrieweg 175, 3044 AS Rotterdam, Netherlands, tel. +31 10 4463700, e-mail email@example.com . For question or suggestions, please contact us at +31 10 44 63 700 or by mail firstname.lastname@example.org
I. Definition of personal data
Personal data is defined as all information that relates to an identified or identifiable natural person. This includes, for example, your name, your (business) contact details, your phone number or e-mail address and relationship to a company, and your interactions/activities with us.
When you use our website, personal data in the form of information about your use of our website, for instance, may be processed. This includes, for instance, connection data or sources retrieved by you. This information is usually collected by using log files and cookies (see Article III .
In the case of applications, personal data includes your name, your (business and private) contact information, your address, hobbies and your tax status. We shall treat all information you send us, in addition to your resume, if applicable also your picture, any information about your health condition or other private information as application data. (see Article IV.).
In the case you visit one of our offices, data is recorded in our visitors system, such as name, date and duration of your visit, consent for e-mail marketing and agreement visit. (see Article V.).
In the case of your registration for our educational programs, such as trainings, workshops and events, personal data includes your name, your (business and private) contact information, order number and, when given, your remarks and your choice of consent for receiving information about our company, products and educational programs. (see Article VI.).
Below, SEW-EURODRIVE, the operator of different websites and developer of various mobile apps, would like to provide you with an overview of how we ensure the protection of your personal data on our website and further online contact forms and what type of personal data we process for which purposes and to what extent.
1. Data processing – Offers on our website
When you access our website, general information is automatically collected. This information (server log files) includes the type of web browser, the operating system used, the domain name of your internet service provider and the like. In addition, the IP address is transmitted and used to utilize the service you requested. This information is essential when using the Internet and is technically necessary in order to ensure the constant availability of the website. Following a period of a few weeks as a rule, this logfile data will be anonymized by us or deleted, unless we describe extended data processing below. If you send us an inquiry by e-mail, we collect data you provide for processing your inquiry and fulfill your requests, if applicable. The legal basis for this is Article 6(1)(1)(f) GDPR.
If you use any services offered on our website, further personal data may be collected from you. We process this data to the extent necessary to provide the services you requested. In addition, you may create further personal data voluntarily. We describe the legal basis in the following individually presented functions and offerings.
If you send us an inquiry by e-mail, we collect data you provide for processing your inquiry and fulfill your requests, if applicable. The legal basis for both cases is Article 6(1)(1)(f) GDPR.
If you provide us with your contact details in the context of concluding a contract or via registration in our customer portal, please take note of the information on data protection mentioned under III.
Further processing of your data by us or other group companies or service providers for purposes which go beyond those above takes place as set out below in accordance with the use selected by you or if you have issued your consent.
2. Security information and external links
We take technical and organizational security precautions on our websites to protect personal data stored by us against access by third parties, loss or misuse, and to enable secure data transfer.
We wish to inform you that due to the structure of the Internet and the sending of e-mails when transferring information, unwanted third-party access may occur. It is therefore also your responsibility to protect your data by encryption or any other method against misuse.
Our websites contain links to other websites from other providers. SEW-EURODRIVE is not responsible for the data protection policies or the content of these other websites.
3 Customer and online support
We offer you comprehensive interaction with us in our online support account at https://www.sew-eurodrive.nl/en_us/online_support/. Once you register, you will have access to many functions and services of SEW‑EURODRIVE. The processing purposes and processed data can be ascertained from the individual functions, e.g. drawing up sales contracts, requesting the delivery status or carrying out troubleshooting.
The legal basis for your registration with online support is Article 6(1)(1)(b) GDPR. For the assignment of specific services and the further processing of your data, e.g. to optimize our Online Support platform and improve your customer experience, please note our supplementary data protection information under II. 6. as well as III.
4 Advertising mailings
If you have given your consent (e.g. via the following link https://www.sew-eurodrive.nl/consent), or if we received your contact details as part of concluding a contract, we can send you information about our products and services by e-mail. The processing in accordance with your consent is described under this link. We can continue to send you information concerning events, trade fairs, products and services by post if we have obtained your address and you have not objected to the information. Further information on how your data is used for advertising purposes if a business relationship exists can be found under number III) 1) c) below..
You may, of course, revoke your consent to receive advertising mailings, or object to the use for advertising purposes, at any time. The easiest way to revoke your consent is to visit www.sew-eurodrive.nl/consent or send us an e-mail at email@example.com .
5 Processing of data - our mobile apps
We provide various mobile apps in the Apple App Store and the Google Play Store. When you download the mobile app, the necessary information is transferred to the App Store, i.e. in particular the user name, e-mail address and customer number of your account, the time of downloading, payment information and the individual device identifier. The App Store also collects various data by itself and provides you with analysis results. We have no influence over this data processing and are not responsible for it. We only process the data if this is necessary for downloading the mobile app onto your mobile device.
When using the apps, we process the personal data described below in order to enable comfortable use of the functions. Should you wish to use our mobile app, we generally process the data described under 1 above for websites which is technically necessary for us in order to provide you with the functions of our mobile app and to ensure stability and security. In addition, in order to provide the app functions, it may be necessary to process data such as your device identifier, IMEI (international mobile equipment identity), IMSI (international mobile subscriber identity) cell phone number (MSISDN), MAC address for WLAN use, the name of your mobile end device and e-mail address, should this be required to provide the functions which you have accessed. The legal basis here is also Article 6(1)(1)(f) GDPR.
a) Information concerning the use of technical aids (in particular cookies)
Our website (and some of our apps) use technical aids for various functions, in particular so-called cookies. Cookies are small text files that are stored on your end device and that are saved by your browser. They are used to make our offerings more user-friendly, effective and secure. We use so-called temporary cookies that are automatically deleted once you close your browser ("session cookies"), as well as persistent (permanent) cookies.
When accessing our website (or using the apps) and at any time subsequently, you have the choice of whether you wish to permit the setting of cookies and individual additional functions. You can carry out changes in your browser settings or via our consent manager. Should you reject functions or cookies, you may not be able to fully use our service.
When using cookies, we make a distinction between essential cookies (to display and operate the website) and supplementary cookies, such as the anonymous measurement of access numbers (functional cookies) and marketing cookies (advertising purposes, display or relevant and personalized content). Below, we wish to inform you of the various processing purposes and the services which are used in concrete terms. We will also describe the data processing which will take place.
b) Essential functions and cookies when using the website / apps
We use functions which are essential for the use of our websites / apps. These include so-called session cookies, which enable us to recognize you once again when you visit the site during an individual session. These session cookies contribute to safe use of our offering by, for instance, enabling you to use the online support functions. These functions can be viewed in the cookie consent tool. The legal basis of the processing is Article 6(1)(1)(f) GDPR..
c) Use of functions for the recording of use behavior (tracking) with right to object:
The use of tracking functions which primarily gather information by means of cookies enables us to analyze the use of our website and to improve it as a result. For this purpose, we can either use utilization statistics (anonymous results) or functions which enable us to recognize users once again when our website is accessed, which allows us to assign utilization processes to an internally allocated number (pseudonym). This allows us to record access to our website and to analyze it systematically.
Specifically, we use the following tracking functions:
(1) Creation of utilization statistics via etracker
Services from etracker GmbH based in Hamburg, Germany ( www.etracker.com) are used on this website to analyze utilization data. In this context, cookies are generally used to enable a statistical analysis of the utilization of this website by its users, and to display utilization-related content or advertising. etracker cookies do not include any information that would make it possible to identify a user. In addition, we can also use etracker variants without cookies, in which we carry out the data processing described here to a lesser extent.
The data which is generated as a result is processed on our behalf by etracker exclusively in Germany according to our specifications and is therefore subject to the strict German and European data protection laws and standards. etracker does not carry out any data processing for its own purposes and has been independently audited, certified and awarded the ePrivacyseal data protection seal of approval with regard to compliance with EU data protection standards.
The data processing takes place on the basis of the legal provisions of Article 6(1)(1)(f) GDPR. Our concern under the GDPR (legitimate interest) is to analyze the use of our website and to obtain statistics relating to its use, in order to guarantee the regular optimization of our online service and web presence, so that our website can be made more interest for you as a user. Since the privacy of our visitors is important to us, any data that may allow for a reference to an individual person, such as the IP address, login and device identifications, is pseudonymized or anonymized as quickly as possible. There is no other processing or combination with other data of etracker or transfer to third parties.
You may object to the above data processing at any time, should this be related to personal data:
I object to data processing by etracker on this website here.
You can find more information about data protection at etracker here.
(2) Creation of utilization statistics by SEW‑EURODRIVE
We also use a particular tool, which has been developed in-house, to enable us to analyze usage of our website and usage of our Online Support portal and to continually improve your customer experience and make it more interesting.
We do not process your name and IP address for these analyses.
If you are not logged in as a customer, we are not able to identify you using the data and information listed below. We place a cookie on your computer (browser) and allocate a random session ID. The following information is processed in this cookie:
- Screen size
- Screen resolution
- Type of device
- Operating system and version
- Information as to whether cookies are activated in the browser
- Geo data (continent, country, region, city)
- Timestamp (date, time of login)
- "Click data" (individual applications accessed)
- Search queries
- "abandoned shopping carts" (product placed in the shopping cart but not ordered)
- Bandwidth and Internet provider
We do this in order to be able to analyze whether and how users not logged in as customers use our Online Support offering.
If you are logged into our Online Support as a customer, in order to optimize the Online Support platform and improve your customer experience when using our platform, in addition to the aforementioned information, we also analyze the following data - only internally at SEW-EURODRIVE and without processing your name or your IP address:
- Your role at the company
- Registration date
- Name of company, entity, account number
- Type of company
- Order designation
- Net price entitlement
- Sales Organization
The information recorded and analyzed is only stored on our servers in Germany provided it is needed for the analysis and optimization of Online Support and only for as long as it is needed for this purpose. It is stored and processed for 5 years at the most.
The legal basis for the capture and creation of these analyses is Article 6(1)(1)(f) GDPR. If you do not want any analyses performed during use of the Online Support via your end device, object to tracking with the SEW‑EURODRIVE tool here.
Use of functions for advertising purposes
We use functions which deploy cookies for marketing purposes, for example in order to tailor advertising to the interests of a website visitor. They are also used to limit the frequency with which ads are displayed and to measure the effectiveness of the adverts. They record which websites and which items are clicked. This enables us to record information about user habits in order to provide interest-based advertising. The advertising networks used may share this information with third parties. In such cases, the advertising partner regularly sets the cookies directly.
The following functions are used for advertising purposes in particular:
(1) Use of Google Ads /Google Remarketing
We use the service of Google Ads to draw attention on external websites to our attractive products by using advertising tools (so-called Google advertising). These advertising tools are delivered by Google by means of so-called "ad servers." Ad server cookies that allow for the analysis of performance parameters are used in this process, e.g. ad impressions, clicks and conversations. This allows us to determine how successful individual advertising measures are in relation to the data of the advertising campaigns.
If you access our website via a Google ad, Google Ads will save a cookie on your end device. These cookies are not intended to identify you personally. By means of the integration of the cookies, Google is informed that you have visited the corresponding page of our website or have clicked on one of our advertisements by including tracking tools. If you are registered with a Google service, Google can allocate the visit to your account. Even if you have not registered with Google or are not logged in, it is possible that the provider finds out and saves your IP address. With the company's conversion remarketing technologies, users who have already visited our website and online services and shown interest in our products will see further related advertisements on other websites in the Google Partners network. As a rule, the following analysis values are also saved:
- Unique cookie ID
- Number of ad impressions per placing (frequency)
- Last impression (relevant to post-view conversions)
- Opt-out information (marking that the user no longer wants to be contacted)
The cookies set by Google enable Google to recognize your Internet browser once again in the future. If a user visits certain pages of a website of an Ads customer and the cookie that has been saved on his or her end device has not expired, Google and the customer can detect that the user has clicked the advertisement and was forwarded to this site. A different cookie is assigned to each Ads customer, so that cookies cannot be traced via the websites of Ads customers. Your browser automatically establishes a direct connection to the Google server based on the marketing tools deployed. We ourselves do not independently gather personal data during the named advertising measures, rather we only provide Google with the possibility of obtaining the data. In this respect, we are jointly responsible with Google for the data gathering and transfer. Google is responsible under data protection laws for the subsequent data processing. We are only provided with statistical analysis by Google. This analysis allows us to identify which of the deployed advertising measures are particularly effective. We do not receive any further data from the deployment of advertising measures, and, in particular, we are not able to identify users based on this information. The legal basis for processing your data is Article 6(1)(1)(a) GDPR.
Please note that Google may process data outside of the area of the European Union. Google also processes your personal data in the USA and has undertaken to comply with a standard which corresponds to the former EU-US Privacy Shield. We have also agreed so-called standard contractual clauses with Google, the purpose of which is compliance with a reasonable level of data protection in the third country.
(2) Use of Marketo
On our website, we continue to use the service of Marketo Inc ("Marketo"). Thereby cookies are used, which are saved on your end device and which enable an analysis of your use of the website.
For this purpose, profiles are created under a pseudonym. During this process, your IP address is anonymized immediately. The analysis of your use of the website serves the purpose of displaying use-related content and interest-based advertising, as well as the regular optimization of our online service and our website in order to make it more interesting for you as a user through interest-based content and advertising using the analysis which has been obtained. The information concerning your use of the website which is generated by the cookie is transferred on our behalf to a server of Marketo within the EU and saved there. In order to guarantee these functions, the service of Cloudfare is used, which controls various certificates for Marketo, for example the SSL certificate and distributes the inquiry load across various servers, in order to increase the security and performance of websites (load balancing).
In individual cases, the data may also be transferred to servers in the USA for advertising-related use and saved there. In these cases, Marketo has undertaken to comply with a standard which corresponds to the former EU-US Privacy Shield. We have also agreed so-called standard contractual clauses with Marketo and Cloudfare, the purpose of which is compliance with a reasonable level of data protection in the third country.
The data processing takes place on the basis of your consent in accordance with Article 6(1)(1)(a) GDPR. . You can revoke your consent to the data processing at any time (without the lawfulness of the processing which has taken place up until this time being affected) by de-selecting the functions in our cookie settings or clicking here.
(3) LinkedIn Insight-Tag
(2) By integrating the LinkedIn Insight tag, your browser automatically establishes a direct connection to the LinkedIn server, both when visiting the LinkedIn website and also when visiting websites that have integrated the LinkedIn Insight tag. LinkedIn and ourselves are jointly responsible for collecting your usage data when you visit our website and transmitting it to the provider, however LinkedIn is solely responsible for the relevant processing to carry out the objectives described, once the data has been transferred. We have no influence over the extent and type of use of the data by LinkedIn, we are therefore informing you according to the state of our knowledge: By means of the integration of the LinkedIn Insight tag, LinkedIn is informed that you have visited the website of our Internet presence or have clicked one of our advertisements. If you are registered with a LinkedIn service, LinkedIn can allocate the visit to your account. Even if you have not registered with LinkedIn or are not logged in, it is possible that the provider obtains knowledge of your IP address, time window and further identification characteristics and connects these to the actions attributable to you.
(3) It is possible to de-activate the LinkedIn Insight tag and other advertising objections in the settings for advertisements at https://www.linkedin.com/help/linkedin/answer/62931?trk=microsites-frontend_legal_privacy-policy&lang=en and additionally at https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. Further settings options and information can be found in the LinkedIn Privacy Center: https://privacy.linkedin.com/nl-nl?lr=1/.
(4) The legal basis of the processing of your data for the purposes referred to above is your consent in accordance with Article 6(1)(1)(a) GDPR. You can revoke your consent at any time. The easiest way to do this is to de-select the function in our cookie settings. LinkedIn also processes your personal data in the USA and has undertaken to comply with a standard which corresponds to the previous EU-US Privacy Shield. We have also agreed so-called standard contractual clauses with LinkedIn, the purpose of which is compliance with a reasonable level of data protection in the third country.
(4) Integration of YouTube videos into our website
On individual websites, we have integrated YouTube videos which are saved at http://www.youtube.com and can be played back directly on our website. These videos are included in the "extended data protection mode," i.e. no data about you as a user will be transmitted to YouTube unless you play back the videos. The below data is only transmitted when you play back the videos. We cannot influence this data transmission.
By playing back the embedded videos, YouTube receives the information that you have accessed the corresponding page on our website, and it is furthermore possible that other data is transmitted to YouTube of which we have no knowledge. This will occur regardless of whether YouTube has provided a user account through which you have logged in or if no user account exists. If you are logged into YouTube, your data will be directly allocated to your account. If you do not want this allocation to your profile with YouTube, you must log out before you activate the button. YouTube saves your data as utilization profiles and uses it for the purposes of advertisements, market research and/or the needs-compliant design of its website. Such an analysis can be carried out (even for users that are not logged in) especially for providing needs-compliant advertisements and to inform other YouTube users about your activities on our website. You have the right to object to the creation of these user profiles. Such requests must be addressed to YouTube.
YouTube also processes your personal data in the USA and has undertaken to comply with a standard which corresponds to the former EU-US Privacy Shield. Further information concerning the purpose and scope of the data gathering, the subsequent processing and the safeguarding of the data transfer to a third country can be found in the data protection policy of YouTube. This is also where you will find further information about your rights and setting options to protect your privacy: https://policies.google.com/privacy?hl=nl&gl=nl. The legal basis of the processing of your data for the purposes referred to above is your consent in accordance with Article 6(1)(1)(a) GDPR. You can revoke your consent at any time. The easiest way to do this is to de-select the function in our cookie settings.
7. Integration of Google Maps
Via an API, this site uses the map service of Google Maps, which is provided by Google Inc..
It is necessary to process your IP address and further utlization data in order to use the functions of Google Maps. This information is normally sent to a Google server in the US and stored there. The provider of this page cannot influence this data transmission. Google can connect the utilization data with other data and assign it to your Google account, should you be logged in to this.
Google Maps is used for the purpose of providing an attractive online service and helping to easily find the locations given on our website. This represents a legitimate interests in accordance with the legal basis being used, Article 6(1)(1)(f) GDPR.
Further information concerning the processing of your user data can be found in the data protection policy of Google: https://policies.google.com/privacy?hl=nl&gl=nl
8 SEW-EURODRIVE profiles on social networks
a)Facebook (META) fan page
For the information services offered here, we use the technical platform and services of Facebook Ireland Ltd., 4 Grand Canal Square Grand Canal Harbour, Dublin 2, Ireland. We wish to inform you that use of our Facebook page at https://www.facebook.com/sew.antriebstechnik, https://www.facebook.com/werkenbijSEW and its functions takes place under your own responsibility. This applies, in particular, to the use of interactive functions (e.g. Comment, Share, Rate).
When you visit our Facebook page, Facebook records, among other things, your IP address as well as additional information which is found on your PC in the form of cookies. This information is used to supply us as the provider of the Facebook pages with statistical information about the use of our Facebook page (so-called Facebook “insights”). Facebook provides further information via the following link: https://www.facebook.com/help/pages/insights.
The data collected in this context is processed by Facebook Ltd. and may be transmitted to countries outside the European Union, in particular the US. Your data may be transferred to the USA, whereby according to the information provided by Facebook, it complies with a reasonable level of data protection which corresponds to the former EU-US Privacy Shield ( www.privacyshield.gov). Facebook describes which information it receives and how it uses it in general terms in its Data Use Guidelines. They also provide information about how to contact Facebook and how to change your advertising settings. The data use policies details on how to manage and delete existing information about you are available via the following link: https://www.facebook.com/about/privacy/.
Facebook does not conclusively and clearly state, nor do we know, the extent to which Facebook uses data from your visit to the Facebook pages for its own purposes, the extent to which activities on the Facebook pages are allocated to individual users, for how long Facebook stores this data and whether data from a visit to the Facebook page is passed on to third parties. Data processing by Facebook may vary depending on whether you are registered with, and logged into, Facebook, or whether you access the site as a non-registered and/or not logged in user.
When you access a Facebook page, or make a contribution, the IP address allocated to your end device is transmitted to Facebook. According to Facebook, this IP address is anonymized (for “German” IP addresses) and deleted after 90 days. In addition, Facebook saves information about the end devices of its users (e.g. as part of the “Log-in notification” function); this may allow Facebook to allocate IP addresses to individual users. If you as a user are currently logged into Facebook, a cookie containing your Facebook ID is currently saved on your end device. This enables Facebook to track that you have visited this page and how you used it. This also applies to all other Facebook pages. With the help of Facebook buttons embedded in websites, Facebook can record your visits to these websites and allocate them to your Facebook profile. Based on this data, contents or advertising can be tailored to you.
If you want to avoid or restrict the data processing described above by Facebook, you should log out of Facebook or disable the “remain logged in” function, delete any cookies on your device and restart your browser. This deletes Facebook information, which can be used to identify you. You can thereby use our Facebook page without disclosing your Facebook ID. If you try to use the page's interactive functions (Like, Comment, Share, Messages, etc.), a Facebook login screen is displayed. After you log in, Facebook can again identify you as a specific user.
In addition to this, we as the provider of the information service only process the data from your use of our service which you provide and which requires interaction. For example, if you ask a question which we can only answer by e-mail, we will save your information in accordance with our General Data Protection Principles, as described in our Data Protection Information. The legal basis for processing your data on the fan page is Article 6(1)(1)(f) GDPR.
You can contact either us or Facebook to exercise your rights as the data subject. If a party is not responsible for providing a reply, or must receive information from the other party, we or Facebook will forward the query to the relevant other party. Please contact Facebook directly for any queries concerning the setting up of your profile, the processing of your data when using the website and insights (see above for the link). If you have any questions regarding how we process your interaction with us on our site, please do not hesitate to contact us at firstname.lastname@example.org .
If you have any questions regarding our information offering, please do not hesitate to contact us by using the above contact details. The concept underlying the service is available via the following Internet address: https://www.facebook.com/sew.antriebstechnik or https://www.facebook.com/werkenbijSEW. For more information on Facebook, other social networks and how you can protect your data, see https://www.youngdata.de/.
b) Other sites on social media platforms
We also maintain sites on other so-called social media platforms and sites with the following providers: